Social Branding, Why it Matters

I saw this great post on the blog called Conversation Agent – “7 Keys to Social Branding”.  The post struck me because I thought it full of common sense.  Not everyone understands or appreciates social branding or social media, but what the author, Tamsen McMahon, talks about is helping the customer understand your company, and this could [...]

Delegate or Dump

Delegate or dump?  Sometimes its hard to distinguish the two.  Often managers delegate the work they like the least as opposed to strategically assigning it.  In doing so, they’ve dumped the problems on others and walked away – its human nature after all, to avoid doing things we dislike.  But risks exist with simply passing [...]

In Pricing – Its What Your Client Thinks That Counts

I ‘ve walked by this sign more times than I can count and I finally had to take a picture.  I know from talking to the manager’s that their desire is, understandably, to sign clients to a one year membership.  However, they do not have too many takers – most clients are selecting the six [...]

SBA’s Look at at Key Issues for Entrepreneurs

Wednesday, 13 January 2010, 9:52 | Category : United States, business plan, business start up, competition, culture, decision making, entrepreneur
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Looking over the SBA’s report on the “State of Entrepreneurism in the United States” it occurred to me that their criteria may not necessarily be what an entrepreneur considers as their information is funneled.  However taking a step back and gaining a broader view of the options available can make a difference.  I thought this [...]

Communication is Critical

Wednesday, 6 January 2010, 17:56 | Category : assume, communication, entrepreneur, execution, knowledge, measuring results, unintended consequences
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I’ve seen this scenario, and it drives me bonkers.
Two people pitch their ideas to insert appropriate decision maker: upper management, venture capitalists, city council, and if you could put them on mute and study the ideas objectively you would see that one is clearly superior.   The problem is that on more than one occasion, [...]

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