If you are in business, at one time or another you’re bound to have run across the SWOT Analysis, which is a basic tool that anyone starting out in business should have. The starting place for this tool is not “I am conducting a SWOT analysis on company XYZ”, but “I am conducting a SWOT [...]
I’ve long bitten my tongue when I see entrepreneurs outsourcing the writing of their business plan because they are speaking with (insert as appropriate) the VCs, the bank, other investors in two weeks, but no more. I have some things I must get off my chest. This document – a business plan – is [...]
As part of your business plan, you should identify who is your competition. But if your potential clients are not going to your competition, but getting satisfaction for the service or product you are offering in some other way, what is it? You need to know! What are substitutions? Say you decide your company needs [...]
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