Social Branding, Why it Matters

I saw this great post on the blog called Conversation Agent – “7 Keys to Social Branding”.  The post struck me because I thought it full of common sense.  Not everyone understands or appreciates social branding or social media, but what the author, Tamsen McMahon, talks about is helping the customer understand your company, and this could [...]

Communications Plans – A Life Restorer

How many of you start the day with over 300 new emails in your inbox and know more will follow?  How many find this method of communication productive?   If you do, I am not one of you – I’d much rather be getting my hands dirty tackling the issues.  For the bulk of those [...]

Risk Aversion and Lessons Learned

I grew up in the Midwest, tornado country and we always had a plan, at school we trained by getting in the hall way, moving away from windows and making ourselves as small as possible.  At home we knew where the candles, and emergency supplies were kept and the safest room in the house.  Living [...]

Exceed Client Expectations

Common sense ideas from Harvard Business School’s Steve De Maio.  Pleasing clients is a no-brainer in any economy, and now it is more important than ever as future work hinges upon client satisfaction.  The following 4 tips will help with lifelong clients:

Beat the Deadline:  Get work done ahead of time gives the client flexibility and [...]

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